Comments on: TRIPLE CROWN REVIEW FROM A BUSINESS PERSPECTIVE http://www.horseracingbusiness.com/triple-crown-review-from-a-business-perspective-1811.htm William Shanklin Tue, 31 Jan 2012 19:02:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Grand National http://www.horseracingbusiness.com/triple-crown-review-from-a-business-perspective-1811.htm/comment-page-1#comment-229 Grand National Mon, 22 Jun 2009 10:57:07 +0000 http://www.horseracingbusiness.com/?p=1811#comment-229 The question of shrinking audiences for racing is an interesting one. Here in the UK we have two major 2 channels who provide 'all day' coverage of the major races in the year ~ Ascot, Grand National, Cheltenham (5 days coverage on prime time TV) this has been the case for the last 4-5 years, since the TV coverage started the on-course attendance figures have been rising. So it seems you need the TV coverage to drive on-course visits, but you can't get the TV companies to provide coverage without the perceived 'public interest', it's seems a catch 22. Race tracks must try in ensure the course are full they could do this by reducing admission prices or by offering a 'two day ticket' for the price of one ~ a method that seems to work in England, I've also seen plenty of race tracks cross promoting each other which also seems popular. No doubt a 'good story' also helps raise interest in any race, this years English Grand National was won by a 100/1 outsider! which the general public always loves ~ and it also guarantees enhanced TV coverage in 2010. The question of shrinking audiences for racing is an interesting one. Here in the UK we have two major 2 channels who provide ‘all day’ coverage of the major races in the year ~ Ascot, Grand National, Cheltenham (5 days coverage on prime time TV) this has been the case for the last 4-5 years, since the TV coverage started the on-course attendance figures have been rising.

So it seems you need the TV coverage to drive on-course visits, but you can’t get the TV companies to provide coverage without the perceived ‘public interest’, it’s seems a catch 22.

Race tracks must try in ensure the course are full they could do this by reducing admission prices or by offering a ‘two day ticket’ for the price of one ~ a method that seems to work in England, I’ve also seen plenty of race tracks cross promoting each other which also seems popular.

No doubt a ‘good story’ also helps raise interest in any race, this years English Grand National was won by a 100/1 outsider! which the general public always loves ~ and it also guarantees enhanced TV coverage in 2010.

]]> By: TRIPLE CROWN REVIEW FROM A BUSINESS PERSPECTIVE http://www.horseracingbusiness.com/triple-crown-review-from-a-business-perspective-1811.htm/comment-page-1#comment-211 TRIPLE CROWN REVIEW FROM A BUSINESS PERSPECTIVE Sat, 13 Jun 2009 14:33:15 +0000 http://www.horseracingbusiness.com/?p=1811#comment-211 [...] Admin wrote an interesting post today onHere’s a quick excerptThe show was supplemented with four online vignettes hosted by Francis called, respectively, “The $4 Billion Industry,” “Online Betting,” “Big Hats and Strong Drink,” and “Jockey School.” In addition, NBC and its cable channels promoted … [...] [...] Admin wrote an interesting post today onHere’s a quick excerptThe show was supplemented with four online vignettes hosted by Francis called, respectively, “The $4 Billion Industry,” “Online Betting,” “Big Hats and Strong Drink,” and “Jockey School.” In addition, NBC and its cable channels promoted … [...]

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