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Entries from June 2010

PROTOTYPE OF A HATCHET JOB

June 26th, 2010 · 6 Comments

In the wake of the recent Ernie Paragallo conviction in New York on 33 of 34 counts of animal cruelty, Bonnie Erbe, a journalist and television host voiced her take with a newspaper opinion piece titled “A Lesson for All Who Breed Animals.” Ms. Erbe’s harangue is a particularly egregious example of the one-sided negative articles that have been [...]

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INTERNET EMPOWERMENT

June 19th, 2010 · No Comments

A condensed version of this post appeared in the Blood-Horse. Reproduced with permission. The Internet has reduced the power position of experts in virtually every commercial endeavor. Prior to widespread consumer access to the Internet, experts had an asymmetric, or lop-sided, information and knowledge advantage over their customers or clients. The expert continues to know [...]

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INTERNET BRAND BUILDING

June 19th, 2010 · No Comments

A condensed version of this post appeared in the Blood-Horse. Reproduced with permission. The National Thoroughbred Racing Association (NTRA) is pursuing a leading-edge media strategy by streaming prominent stakes races live at NTRA.com. This is an increasingly effective way to reach younger viewers in particular. The validity of these statements is shown by the results [...]

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