In the wake of the recent Ernie Paragallo conviction in New York on 33 of 34 counts of animal cruelty, Bonnie Erbe, a journalist and television host voiced her take with a newspaper opinion piece titled “A Lesson for All Who Breed Animals.” Ms. Erbe’s harangue is a particularly egregious example of the one-sided negative articles that have been [...]
Entries from June 2010
PROTOTYPE OF A HATCHET JOB
June 26th, 2010 · 6 Comments
Tags: Horse Racing Business
INTERNET EMPOWERMENT
June 19th, 2010 · No Comments
A condensed version of this post appeared in the Blood-Horse. Reproduced with permission. The Internet has reduced the power position of experts in virtually every commercial endeavor. Prior to widespread consumer access to the Internet, experts had an asymmetric, or lop-sided, information and knowledge advantage over their customers or clients. The expert continues to know [...]
Tags: Horse Racing Business
INTERNET BRAND BUILDING
June 19th, 2010 · No Comments
A condensed version of this post appeared in the Blood-Horse. Reproduced with permission. The National Thoroughbred Racing Association (NTRA) is pursuing a leading-edge media strategy by streaming prominent stakes races live at NTRA.com. This is an increasingly effective way to reach younger viewers in particular. The validity of these statements is shown by the results [...]
Tags: Horse Racing Business